My Mission is Simple: I Build You a Foundation for Growth


Hi, I’m Rachel Charlesworth

I’m a brand strategist, launch marketer, and avid follower of consumer trends. With more choice than ever, I find buying behavior fascinating.

For 8 years, I worked in-house with visionary entrepreneurs, creatives, and teams to launch products, drive user growth, and increase revenue.

Today, I work with brave startups looking to make a real change. As partners, we identify what makes them different and craft a brand message that excites and converts.


My Experience

I’ve led marketing teams across verticals from beauty to finance and mobile apps to marketplace platforms. I focus on consumer products, but have also worked with products that hit the B2B2C mark.

Before becoming a full-time consultant, I spent years building marketing teams early stage startups. Most recently, I ran marketing at transportation startup RideScout. A little over a year after I joined, RideScout was acquired by Mercedes Benz, an experience that was equally exciting and terrifying.

Post-acquisition, I spent two years as the Vice President of North American Marketing at the future transportation division of Daimler/Mercedes Benz, now called moovel.

I currently live and work in New York City, my happy place.

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