From consumer research to messaging, websites and launch strategy, I build the foundation for your growth.
Recent experience
For 10 years, I've launched products, driven user growth, and increased revenue. I’ve worked in-house at big companies and small, and served as a strategic partner for VC-backed consumer startups and bootstrapped businesses.
As a fractional CMO and brand strategist, I've led marketing teams at content companies, launched beauty and lifestyle products, built demand gen operations at a deep tech product company, and seen so many friends and clients do great things.
2013
Joined & launched RideScout
As the first marketing hire, I worked with a veteran team to launch the integrated transportation app in 65 cities within a year. We caught attention of Daimler and President Obama (seen above!).
2014
RideScout acquired by Mercedes Benz
I became the VP of Marketing for moovel, a Mercedes Benz subsidiary, and led growth operations for 4 consumer apps, and public transit products.
2017
From corporate to independent
I packed up and moved from Austin to New York City, where I began working independently with early-stage brands and small teams. See my work→
2020
Launched Facet, for first-time founders
In response to Covid, I started running peer groups to address the challenges of early-stage entrepreneurs. See more →
Part of Your Team
There's no agency bureaucracy here.
Scoped & Flexible
Priorities change, and so can my process.
Focused on Results
Constantly evaluating the best path to success.
“Rachel is a great collaborator and incredible fun to work with.”
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